ColorDirection 2021: 7 new colors to brighten the consumer product market

On an annual basis, Milliken sets an eye forward into emerging trends to select and define impactful colors with the greatest resonance for the modern consumer. The supermarket shelves are very competitive spaces and, with so many competing options to choose from, capturing the attention of potential customers with clear packaging displaying highly colorful content is a necessity. The ColorDirection 2021 report sets out to identify what tomorrow's most impactful color spectrum will be. The latest ColorDirection report is titled Harmonic Synergy. It groups seven new colors, carefully selected by Milliken, which encapsulate the current color trends shaping the consumer product space.

New 2021 color collection evokes consumer emotions

Humans are visual creatures and color plays a key role in purchasing decisions through effective branding and personalization. Milliken’s 2021 range contains strong and bold tones from across the spectrum offering brands and product designers seven new color trends shaping tomorrow’s consumer product space.

In the midst of the global challenges of 2020, these hues are thematically rich and work together in harmony, enabling a visual flow, as people look to choose colors that offer them reassurance and help them to find their place in the bigger picture.

From the dark richness of a distant galaxy’s planetary swirls and illuminating contours, to the wonders of living structures and patterns within, for example, simple houseplants, these natural designs, similarities, connections and contrasts can be found all around us. Milliken’s 2021 color collection make these colors rich and visible in Harmonic Synergy.

Summer Dawn is a vibrant orange/red energizing the morning sky, lighting the equally alluring warm colors of the smooth contours in rocks formed over millions of beautiful sunrises. It’s also the color charged with the power of a day filled with texture and possibility, swelling in warmth and fizzing with visual energy.

Soothing Earth is a smooth green grounded in the textures of natural patterns on our planet’s surface. It is a journey into quiet and calm that reminds us of treasured days in open fields with nature’s warm embrace.

Forest Walks is a deeper, rich green at peace with the environment and surrounded by the clarity and support of the natural world. It is a rich signal color with strength and depth; a classic choice made new with the subtle power of a darker tone.

Majestic Skies reaches deep into the spectrum for a bold and confident blue. It is a bridge between the fragile world of human industry and the stretching cosmos beyond. Inspired by the rich hues of unfolding galaxies, this color is ideal for products looking to connect the everyday with the bigger picture.

River Calm is a sparkling ocean tone with an airy lightness. The color is visually nourishing, bright without sharpness and strong without shouting. It brings attention to its message of connecting with the waters of life.

Floral Song brings blossoms and laughter together in a delicate bouquet of grounded notes and confident optimism. A deep, warm and satisfyingly rich purple the color speaks to natural tones that connect and inspire.

Proud Rose is a stunning, deep pink that is vibrant and unafraid, bringing an unmissable character of bold beauty to our color palette. It is a perfect choice for any product that needs to stand out in the crowd and bring new life to the eyes.

A versatile, innovative range of colorants

Colors are unmistakably associated with people's many emotions, tastes and cherished memories. Smart marketers are keenly aware of this. Which is why Milliken offers a versatile and innovative range of colorants for plastics, detergents and foam, used in a variety of household consumer products, giving brands a competitive edge on the shelf.

These brand-building product lines include:

Reactint — Pure liquid flexible solution to add vivid colors to polyurethane (PU) foams and resins.

Liquitint — A range of polymeric colorants which differentiates itself in the marketplace through its water-soluble and non-staining properties.

Liquitint Agro — A non-staining line representing a major breakthrough in the use of colorants for the agricultural sector — offering many interesting benefits for fertilizer manufacturers.

Cleartint — Offers the clearest and brightest colors for NX UltraClear Polypropylene. ClearTint is not a pigment or a dye; so colors do not bleed of from the clarified PP. This makes it a safe solution for all types of packaging,

Keyplast colorants — A wide range of colorants, capturing a multitude of stable shades, ideal for use with a variety of resins. It’s applicable to diverse types of applications by both liquid and solid masterbatch producers. Resistant to high processing temperatures, Keyplast colorants provide good thermal and UV stability.