Seeing is believing
Research shows that, very soon after they first see a product, consumers subconsciously evaluate it, predominantly on its color. This makes color a vital asset when it comes to product differentiation. Color also has the power to communicate information about product qualities. For example, by coloring different foam layers in a mattress, you can highlight its structure and accentuate specific features.
The personalization trend
From sponges to footwear and houseware, there is a growing demand among consumers for items that are customized to meet individual needs and preferences. Adding a range of colors is a simple, effective way to stay ahead by providing unique products without having to change the fundamental design of your products.
Milliken’s ColorDirection 2020
To help you tap into the power of color, we have analyzed emerging trends and consumer preferences to establish our color projections for 2020. Milliken’s ‘ColorDirection 2020’ explores the colors of the human journey. The theme of Connected Comfort serves as a foundation for the six color tones selected for ColorDirection 2020 — reflecting the convenience, flexibility and personal experiences capturing the connection color creates between products from various markets and the consumers they serve.Read here how Milliken’s ‘ColorDirection 2020’ explores the colors of the human journeyYou can use the power of colored UltraClear PP to enhance visual displays and attract customers. Learn how. Discover our Reactint Colorants for PU FoamFind out about colorants for home and fabric care productsDid you know that we also provide eco-friendly colorants for fertilizers? Find out more. Would you like the Pantone references for our ColorDirection 2020? Contact us.We can develop a color just for you. Contact us for more info on our in-house color matching service.Back to More choice for your brand